MAD Launches on Harmony
Creator-Driven Marketplace Launches on Harmony Protocol
October 28, 2022 — Palo Alto, Cal.
Harmony is proud to announce the launch of MAD NFT for creators and artists. A complete suite of tools and connections enables a new user to advance through “Academy” courses, onboard true fans with “ambassadors,” and mint environmentally sound NFTs.
In addition, artists can create genuine community engagement through rankings, social engagement, and impact through creative campaigns.
Below we highlight key features that will make MAD a cornerstone of an artist’s experience getting into NFT and engaging with their fans on an entirely new level. All features previewed will be available for free starting today and will become the foundation for the next generation of artists on Harmony and Web3.
MAD Academy
Traditional artists like photographers, musicians, and painters, have honed their professional craft over time. All of which start from a familiar base; a passion for creating content that resonates within themselves and their ever-growing base of faithful fans. This passion drives us all and endears us.
How we educate these creatives on the advantages of the burgeoning creator economy in Web3 is one of the most important aspects of onboarding artists and their fans.
MAD Academy is a step-by-step introduction for creators to MAD as a platform and the concept of minting an NFT for the first time. A new Artist can complete the Academy and go from zero knowledge to native Web3 in a few lessons. MAD Academy guides a new user through setting up custom royalties, introductions to social engagement, and growing your audience while remaining true to your brand.
Social Ranking
Traditional artists have long understood the importance of engaging with their audience via social media and in-person engagement. However, web3 has presented a unique challenge to creators whose audience may be anonymous.
MAD has implemented a unique integration of social engagement that is unique and familiar to artists and their fans. Fans can now vote and promote their favorite artists to elevate their visibility within the platform.
The platform sorts each collection as fans vote for each artist or piece. Then, it presents them to users via an algorithm that encourages artists to engage with their communities actively.
Ambassadors
Generations of artists and creatives have been promoted via street marketing (think handing out demo discs, flyers, and posters). So how do we recreate that experience for web3 native fans?
MAD Ambassadors allows your fans to engage with your journey and receive incredible rewards for helping promote your latest drop.
Incentives are customizable and can range from a percentage of royalties in a specific drop to unique NFT rewards exclusively available to your digital street teams.
A MAD Mobile Experience
Mobile wallets represent most of Web3 engagement yet represent a fraction of the current NFT platform’s user experience. The team designed MAD to be an industry-leading mobile experience from the ground up.
Artists should always be empowered to create whenever their intuition strikes, and always having those tools available on a device at the ready is paramount.
MAD mobile supports minting and purchasing via the built-in browser in MetaMask, the world’s most popular Web3 wallet. In addition, third-party wallets that support custom RPCs (read more about RPCs here) will also allow access to most of the core functions of the MAD mobile experience.
Day ONE
As proud as we are of this launch and what it represents in empowering artists and creators, we know there is much more to share. So please join us in celebrating this historic launch.
